With 6 kids I do a lot of laundry. I wanted something I felt good about using and that actually cleaned our clothes. I genuinely feel this detergent checks both of those boxes. Bonus: it smells good, too. The scent after the clothes have been washed is light - not like a heavy chemical scented detergent. All of our detergents start with our goat milk soap bars ground down and then mixed with EWG "A" rated ingredients. I just sprinkle the powder over the clothes before starting the washer. As it's low sudsing it is safe for HE machines.